Musings: VS and bras are just too much

As some of you probably already know, there was the ever-so recent Victoria's Secret fashion show where perfectly tall, skinny and absolutely stunning models strut the glittering catwalk wearing their ridiculously expensive lingerie with the addition of flashy and dazzling 'angel's wings' and accessories along with heels and the powerful and sexy confidence that I know I'll never have.



Victoria's Secret Fashion shows are amongst the biggest and most talked about events on the media because of iconic models such as Adriana Lima, Alessandra Ambrosio, the Hadid sisters, etc. as well as the gorgeous lingerie that they wear and the artists who perform live music on the catwalk, artists such as Ariana Grande, Rihanna, The Weeknd, Lady Gaga, etc.; this makes the industry (in the United States) be worth over $6.5 billion.

Honestly, I have nothing against VS apart from a couple of things. Yes, it does claim that their products 'empower women' and make them feel 'sexier and more confident' in which I'm perfect fine with, but I don't like how they objectified the models to sell their bras. Some of you are perhaps thinking that that would be inevitable since modelling lingerie requires you to be half-naked, but VS overtly sexualises these women. For example, take a look at the differences between these photos:

This image is from the H&M online shop for the Microfibre string briefs. It goes straight to the point and simply shows the product. There's nothing flashy or 'sexy' about this image because of the way the model poses and her facial expressions. 

This image if from VS online shop for the CrissCross Lace Cheekini. Unlike the previous photo, this image is very alluring and from how the model is posing and her facial expressions she looks seductive. The fact that she only has the panties shows us the photograph is very suggestive.

And take a look at this one from Ann Summers (which, like VS, sells sexy lingerie), advertising the Leona Plush Bra. Again, nothing sexy about this image (apart from the product ofc).

Now look at this one from VS which shows the Dream Angels Velvet Bustier. From the model's pose, which is the open legs, and her inviting facial expression it makes this very suggestive.

Do you see my point?

Also, the fact that the company claim that their products will 'empower women' by making them feel sexier and confident encourages self-objectification. Especially since VS is widely talked about on social media, this encouragement will spread amongst younger girls. VS's marketing may convince these girls to treat themselves as objects, to be consumed and seen. (See this interesting article for more about VS's marketing)

Now, I'm not here to perpetually bash the company and make them look bad, I'm just here to open your minds a bit wider towards women's bodies. With the VS Fashion show 2016, it's the perfect timing to talk about bras which is the main topic for this post.

Victoria's Secret is well known for its (expensive) bras, including their most expensive bra line, the 'Fantasy Bras'. Because of its widespread commerciality on media as well as in pop culture, the trendy and sexy bras are extremely popular, with around 70% (in the US) women shopping at VS.

Personally, I've never bought or even tried on a VS bra because they are just too expensive for my likes. I prefer functionality than fashion, because what's the point in wearing a black and magenta bra with extremely detailed lacing when it's going to be covered anyway? Well, in this current generation fashion surpasses function which, like one of my previous points, can encourage self-objectification and make girls obsessed with themselves and the way they look; and with the VS angels, society is pushing expectations of women further up which can turn this obsession into something ugly.

I mean, a bras main function is to support your breasts, it's not something that you could show off which is what VS is exhorting. And if society tells us that bras are 'mandatory', then why make it so expensive?

Lingerie is something intimate, so I think it shouldn't be thrown in the spotlight like it's the most important thing in this planet. Bras are bras, it is not mandatory and we should respect other women's choice of not wearing one. We shouldn't degrade them because it's 'suggestive' or 'sexualised' since the nipples are showing, when VS sells products in a way that is exactly like that.

Thank you for reading this long rant about bras which I've been meaning to let out for a long time! I really hope I somehow opened your mind a bit more to this long-standing issue about our bodies and hope that maybe you'll do something about it to change society's attitude towards women :D

I'd also like to know what some of your thoughts are on this issue, whether what VS markets is "women empowerment" or plain simple "sexism".

Nicole ᵔᴥᵔ

4 comments:

  1. Replies
    1. Thank you so much :)

      x Nicole ᵔᴥᵔ

      Delete
  2. I agree with you on this whole post! Also... It makes me sad that advertising (with pictures of perfect slim women) makes girls feel bad about their bodies. I mean lingerie often does make women feel more confident but it doesn't if women are upset with the way it looks on them compared to skinny (and photoshopped) models. There should be a wide range of body types shown in advertisement.

    ReplyDelete
    Replies
    1. Exactly! These expectations that advertisers input in society is the cause of a number of issues such as body dysmorphia as well as eating disorders, depression, etc. They do this obviously for marketing purposes, but we need to change the image of women in media!

      x Nicole ᵔᴥᵔ

      Delete

Thank you all for your lovely comments :) I will get back to most of you as soon as possible, so make sure you're checking back x

 

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